Potential. One definition of potential in the world of sports is “Hasn’t done it yet.” That definition is very fitting for the Gillett Evernham Motorsports crew- a team with abundant talent that has yet to be realized.
It all starts with Ray Evernham. His 3 Cup titles and 47 victories as a crew chief for Jeff Gordon speaks volumes about his briliance as a pit leader and setup guru. That brilliance set Evernham as the spearhead to lead Dodge’s return to NASCAR in 2001 (it should be mentioned that Casey Atwood did register a top 10 with Evernham as owner in one of three starts in 2000). Along the way, Evernham has had the likes of “Awesome”Bill Elliott, Atwood, Jeremy Mayfield, and Scott Riggs driving for him- but perhaps no driver has meant more to what is now known as GEM than Kasey Kahne.
The boyish Washingtonian roared onto the Cup scene in 2004, earning Raybestos Rookie of The Year honors with a 13th place in the Cup standings. After a bum 2005, Kahne rebounded with an impressive 6 victories in 2006 and 19 top 10’s en route to an 8th place finish at season’s end. Kahne’s 2007 frustrations epitomized GEM’s futility in 2007, as Kahne was never really a factor, other than a Busch Series win. A lot of GEM’s problems were obviously program related. Evernham admitted that trying to juggle business (fundraising and sponsorships) with racing proved to be overwhelming. The team was just never that competitive and looked way behind the curve on Car of Tomorrow development.
To be sure, Kahne has fulfilled some of his promise. Seven wins are not chopped liver. Yet a closer look at the number reveals a need for growth from the 27 year old if he wants to be mentioned in the same breath with Gordon and Johnson. All of Kahne’s wins have come at intermediate tracks (Atlanta, Texas, Lowe’s, Michigan- to name a few). He needs to add super speedway prowess and road course mastery to his resume. On top of that, Kahne has a vexing number of DNF’s on his track record. Compare his numbers to Clint Bowyer’s in 2007 and you get my drift.
If it sounds like I’m being harsh, it’s because he’s capable of more. He’s a winner, but he not only needs more support from his owner and he needs to spend less time enjoying the life of a rock star. He’s tested well at Vegas and California, so there is hope.
Another guy fans hope for more from in 2008 is Elliott Sadler. Like Kahne, Sadler has a following- yet at the rate he’s going, he’s destined to become another Michael Waltrip or Kenny Wallace- a popular guy due more to personality than actual performance. Sadler hasn’t visited victory lane since 2004, when he raced for Robert Yates. Quick- name a race where he was really in contention in 2007. Can’t think of one? I think there’s a reason for that. Here’s hoping the partnership with Gillett will enable Ray Evernham to provide better support for the likes of Kahne and Sadler. They deserve better.
One area where GEM is not left out is in the foreign intrigue department. Scott Riggs is out as the driver of the #10 Dodge and Canadian Patrick Carpentier takes over. So far, the best you can say about Carpentier is that he hasn’t angered established drivers by wrecking them- which puts him ahead of say, Dario Franchitti. If nothing else, Carpentier’s development will help draw attention to Gillett Evernham if winning can’t.
What we have right now is not the notoriety a team really wants: an owner more famous for being the boyfriend of a female racer (Evernham and Erin Crocker have been an item for a while now), a star driver more famous for his commercials fleeing crazed soccer moms, a journeyman driver who’s also more famous for his popularity among women and for his one time promise as a basketball player, and a rookie more famous for being a part of the open wheel mass defection to NASCAR.
These guys are better than that. I think.



